Comment The Real Story With EA-MAC - Third Party Porting (Score 1) 149
Anyone notice how about 40-50% of the Wii games scheduled to be released in the next 6-8 months are Ports of PS2 and PSP games? Well it is the same deal with Macs. Publishers are learning that more platforms the title is released on = more sales - Look at one of the best selling games last year - Cars (on just about all platforms).
Anyways the Deal with EA's games going MAC is that they are having a third party doing it. So EA gives them the code and assets, and takes care of marketing. A third party ports the game and takes a sizable sum of the profit.
Its almost a no brainer for EA. It is a Win/Don't Win situation - they aren't really in a position to lose. They don't have any real investment into it, they established the IP and the product and it is up to the porting company to make the game run on a MAC.
Anyways the Deal with EA's games going MAC is that they are having a third party doing it. So EA gives them the code and assets, and takes care of marketing. A third party ports the game and takes a sizable sum of the profit.
Its almost a no brainer for EA. It is a Win/Don't Win situation - they aren't really in a position to lose. They don't have any real investment into it, they established the IP and the product and it is up to the porting company to make the game run on a MAC.