Not to be an apologist for apple, but I think it is more interesting to notice that every advertisement makes subliminal claims to make their product seem more appealing. Good-looking, happy people. CG touch-ups to make-up ads, CG changes to cars (even ones that are photographed stationary) to show their wheels blurred to give the impression that it's moving quickly - all ways to manipulate you into wanting to buy things.

All (good) advertisements nowadays are trying to associate their product with something positive that isn't necessarily associated with their product by default. For better or worse, that's pretty much what we're stuck with.