Dell should rephrase it and clearly state that this is for "promotional purposes only" instead.

"These go to eleven."

IMDB

Bad publicity is better than none. Maybe lawyers working for FedEx intentionally cited DMCA with no chance of winning the case instead of Copyright violation because they don't really care to formally take this guy to court, but just wanted to take advantage of him in order to publicize the company brand via tech news sites.

See, now the "www.fedexfurniture.com" is very well-known among bloggers, and people who heard this story will remember "ah, there was this weird story about a guy who made furniture with these boxes..." when you visit nearest FedEx station to send Christmas gifts in a year or two.