SpaceX has a structural advantage that NASA can't ever match: they're allowed to fail. How many rockets have they blown up, etc?
Imagine all the congressional investigations, firings, political backlash if NASA did the same! NASA can't run, has to walk very carefully to make sure it doesn't stumble.
Ain't it funny how things never really change? The advertising revenue game is an oldy but goody that just inevitably keeps coming back: the entire WWW, Google, Amazon, Netflix, Slashdot...
Advertising will inevitably a major income line item once OpenAI opens it up. The thing about multi-$billion line items is that they get a lot of scrutiny. If OpenAI tries some cute "be nice to the user" policy that fails to absolutely maximize profit, Brinkman will be told in no uncertain terms to fix that **fast** if he wants to keep his job.
He might want to fight that but, he's not a known marketing genius who can make long-term strategic marketing arguments stick. If there's anything he's learned in the last few years, it's to pick his battles carefully. And when you're making $T commitments, well...
I understand his time is super-valuable, but a above all a CEO's first job is leadership. That is why they pay you the big bucks, Jamie. Leadership by example well might be worthy of your time and effort. 'Coz if commuting's not worth your while...
Something for other hard-ass CEOs to consider too.
This I wanna see! Maybe a simultaneous landing for show?
Let's say you're an advertiser and your ads are twice as responsive due to surveillance targeting, but they cost 2-3x more each than untargeted ones? The only people who ultimately benefit are the advertising networks because they can make more money from the same number of ads. There is, after all, a limit to how many ads consumers will put up with.
John Wanamaker once said, “I am convinced that about one-half the money I spend for advertising is wasted, but I have never been able to decide which half.” Targeted advertising seemed to be solution BUT the dream ultimately evaporated because the bid-for-placement system ended up multiplying the cost of each ad impression as it becomes more effective.
That's baked into the system because business will always spend every dollar that it can profitably afford on advertising to gain customers. Say customers are worth $150 average profit to you: you'll naturally pay up to $100+ to get them. The total number of ads shown is irrelevant -- all that matters is the cost per customer acquisition. For an advertiser, bidding $100 to show a 100% effective ad is the same as bidding $10 for 10% effective, or $0.10 for a 0.1% effective ad. Google or Meta's math is the opposite: they'd rather show less ad impressions to make the same $, thus freeing up "inventory" they can sell to someone else.
As to the alleged benefit to consumers that they see more-relevant ads, I can only say that I find it's actually easier to ignore an impertinent ad.
Health Inspector: I think it would be more appropriate if the box bore a large red label: warning lark's vomit.
Chocolate Company: But our sales would plummet!
"This is lemma 1.1. We start a new chapter so the numbers all go back to one." -- Prof. Seager, C&O 351