Microsoft has been publicly and loudly called-out and shamed for creating an ocean of needless e-waste, and forcing people to buy new PCs that they would not otherwise need (and in many cases cannot afford) or to continue using out-of-support software (with resulting risks of malware or lack of support from other software vendors).
Microsoft's response has been to laugh all the way to the bank, hand-in-hand with their hardware partner vendors.
I understand why technicians would think that people are "retarded" for choosing Windows (I run Linux and Apple myself), but the greater retardation is the continuing and widespread belief that we can modify the behavior of wealthy industry moguls by trying to make them feel guilt.
They are incapable of feeling guilt. They aren't normal people; they just pretend to be. Normal people with normal moral compasses don't ever attain positions of such wealth and power, as they are at far too much of a competitive disadvantage against these "natural leaders."
If we want to change their behavior, words will not work. We must apply force (in the form of legislation and/or boycott). These are not easily done, but they are the only things that will work.