I cancelled my Facebook account last night since I don't trust them with my data. (Actually, you can't cancel your Facebook account, you can only 'deactivate' it. Figures.)

But I still trust Google with my email and with my clickstream. Google isn't selling my data, Google isn't spamming me, Google isn't pretending that advertisers are my friends. Google has always had a big wall between algorithmic content (unbiased), and clearly labeled advertising (bought and paid for).

Like a well run newspaper, Google separates the advertising from the content and clearly labels it as such. Facebook has mashed the two together, and I'll no longer use their service.