You are absolutely right, MSTCrow5429. The Froogle brand has a lot more meaning than Google Base. They should fix Froogle and keep the name. They just have to figure out how to differentiate the products in some other way than by title alone, so that iPod cases are not lumped with iPods, etc. (to use an example in a previous post). What about using the product's UPC (currently EAN/UCC-13 code). Hey -- that's a great idea. If I only worked at Google, that would probably get me another $2M in stock options, and extra wasabi for my sashimi at lunchtime.