Researchers pay not only for the initial capital outlay required to install a supercomputer, but also for its power, cooling, the building it resides in, and its maintenance. This PS3 cluster might be cheap from the researchers' standpoint if they don't pay for any of these things directly, but I imagine their departments won't be real thrilled if a bunch of researchers start building their own individual "cheap" supercomputers! Those issues aside, it sounds like they're doing pretty cool stuff with those machines, so maybe more supercomputers should be cell-based!