Have you ever wondered why Intel cannot sell their processors at the same low price as AMD? The size, transistor count etc., are comparable. Does anyone really believe that the Intel Fab houses are more expensive (for 20 years) than AMD or others?
Some people think that the competition is "fair", and that Intel can sell below cost if they want to. Intel has a much broader product line than AMD, so they can use the profits from other products to keep selling below cost until the smaller company dies. Then they will resume their high(er) prices.
I use AMD whenever I can because at all levels, AMD seems to be faster. I can't claim they are really better, but if the price is the only difference, I will go for price and keep the competition on for Intel.
"Just the facts, Ma'am" -- Joe Friday