... which is why when I release a 1.0 app, marketing material simply refers to it as "App Name" without a version. Coinpurse 1.0 will simply be "Coinpurse".

What your boss is doing is ridiculous. He is basically lying to his customers by saying that there have been six or seven versions of your app before then -- implying the product has undergone more on-the-field iterations than it actually has.

Customer: "You've done six versions and it's so buggy? Oh, come on."