The casual games that are doing well are doing so because they have what people want, an engaing and fun experience. I fall safely into the "hardcore" description, but am slowly coming to the realization that the AAA titles sometimes miss the point. The nail the graphics, sounds, and guest Hollywood voice-over chicks, but are not nessasarily fun. I'm deeply involved in Ghost Recon: Advanced Warfighter, but I have been hooked into Kirby Canvas Curse all week. When it comes down to it, I'll play what is fun regardless of the development budget. The sooner gamers come back to basics, the sooner the big publishers will start pushing innovation instead of sequals. Nintendo seems to have figured it out with the DS and the upcoming Wii. Lets hope the other two jump on board.