The key to developing an effective online community is a compelling vision, a clear voice, great leadership and professional marketing and communications skills. look 5 years down the road to where online communities should be rather than the multitude of personal vanity sites currently so endemic among the wannabe digerati, commentators and 13-year-olds-seeking-attention of the world. These are the communities set in the same rigid plain bread template format that are currently clogging up the airwaves and have an average readership of 5 - counting the originators grandmother and dog. Now some would say that smacks of commercialism - and they would be quite right. But the reason people "buy" is because what is being provided delivers something of value - and there is a cost to providing that effectively. For further information see www.webcommunitybuilder.com .