well... ps3 and xbox 360 are using cuttin edge technology, that is quite a bit more expensive to produce... wii is just using the same old stuff, different idea. i for one will more than likely pick up a wii based on the price, and how innovative the system is, i already own a 360, so i will have the best of both worlds... sony on the other hand... heh, i think they made a giant mistake this time around with beta-max, erm... blu-ray.