Seems like you're taking (greatly) out of context the idea.
I don't think any money should go to advertise software companies, rather than to promote good computing practices. If you think it's a waste of money, you should think a bit more about the amount of money that flows through the Internet.
As our lives become more and more connected, I see this as a requirement. More and more people everyday start making money transfers, purchases, and basically any transaction that they would otherwise do physically over the Internet, yet, they do it so carelessly without even knowing the risks and consequences of their careless actions.
It wouldn't hurt to just let them know and inform them. After all people even pay taxes over the Internet, I think this should concern the government a bit too, wouldn't you agree?