I think there's a lot of creativity left. I just think that no one has taken one of those creative ideas and proven it can make money. With the cost of creating some of today's games, the people that put up the money want to bet on something tried and true, with just a new twist and better graphics. The other issue is that as soon as someone does something completely new, everyone piles on the bandwagon. In two years there's 10 games like the first, it's now considered a genre, and we're back to complaining no one makes anything new.