I agree with you on every aspect, some of Dells stuff, is Dell specific. A gamer wont buy a system that uses more specific, and non-standard parts (I could be wrong, look at the xbox lol) I think what Dell is hoping to get in this deal is a "starter system for budding gamers." Start them off with a nice generic computer? Id do that in a second, but what my point is, is that "dell" is a more recognizible brand name of computers, like HP. Doesnt mean its quality, but its the brand name. Like buying Cheetos brand Cheetos vs. buying generic Cheetos, basically the same thing, just different packaging. As parents used to say "But little [insert name here], your just buying the name."