Google did NOT âoeimmediatelyâ prove its superiority. In fact it was inferior in particularly significant ways.

As an example, searching for the phrase âoeto be or not to beâ would yield no results with Google (or garbage results), whereas AltaVista understood the query fine. This is because Google was cutting corners and throwing away short words.

AltaVista ultimately killed itself. I remember an internal email thread that made this defeat well understood to most of us. Someone asked if it was intentional that we were serving pop-under ads on the front page of the site (pop-under ads were where a popup window would be created and immediately be moved into the background.. you typically saw this on seedy porn sites). The short answer came back âoeyesâ, and it was almost universally interpreted (from my experience at least) as the most clear sign that weâ(TM)d lost.

AltaVista kept making the front page more and more complicated. Google kept its front page empty simple and clean. That was the only way that Googleâ(TM)s engine was superior at that time.