That's preciselly the whole point. classic army-style war o "guerrilla"?? This is the new focus internet is bringing into scene. Till now, the scene (political, economic & social) has always been ruled by 'big'. I mean, big companies, big unions, big partys, blablabla.
It's clear that now we're in a situation you can't get anything done unless you start 'putting an army together' by means of an association, an union or whatever. If you're a single one, there's nothing you can do. The only way we individuals have to do things is looking for an 'army' which is near our interest and join it. So, the main 'characters' in the democracy are not the people, but the 'armys' people make (unions, companys,etc..).
But this is the turnpoint I think internet in general (and the 'thing' slashdot started many years ago in particular) is bringing. Now it's been born a new way, cause what you do through internet and through publishing stuff related to something you don't like (or do) can easily be expanded with no promotion, no money, no legal army, etc...
So this 'geeks' webpage telling 'bout spyware may be more powerfull than all the 'old-fashioned' 'army-style' wars. I mean, why is Microsoft running this war??? Well, maybe is just for good, but the question is : Why do I have to hope for somebody 'big' to make something??? This time , this 'big' guy is doing it for good, but if the big buddy decides to do somethig for evil, how can I say no, if I've just said 'yes' to this??? I mean, if you trust some 'big brother' to do something for you, you're tied to it somehow, and maybe we just don't need these 'big brothers' anymore, now we can communicate & expand points of view without their help.
Greetings
Sorry for my bad englis (I'm spanish)