They actually suck at, and have always sucked at, consumer technology. The only reason Windows became dominant was because of IBM's mistake and that everyone could license the always mediocre OS relatively cheaply. It was never because the OS was best at anything. Granted, it did become the best for gaming, every other way that Windows is best is either part of its Achilles heal (people wanting their crappy old software to be immortal on Windows) which is mainly what makes Windows insecure, the fact that so many companies make machines with the OS so their is hardware and price choice, and the fact that Windows has an ecosystem of tools to make enterprise management easier. As far as I am concerned, Windows is ugly, clunky, full of bloat and adware, has too much telemetry, is like an archaeological dig of layers of versions of itself, and overall is pretty half assed overall. Microsoft should just go be the Azure company that also sells Office. That is who they really have always wanted to be anyway.