Disclosure: I am a contractor at the Ethereum Foundation. We have no marketing department and almost everyone there are researchers and developers.

Ethereum is simply growing. Who cares if it is outpacing Bitcoin? Bitcoin might be as big as it needs to be, and if not, more people will adopt it. Forget all of the hype, price discussions, its position vs. bitcoin or other technology. Just check out what it can do for you, either as a technologist or just someone using technology.

Basically, Ethereum offers a vast, shared memory and computation space, secured by cryptography and economics, and this enables smart contracts to run without interference or modification. There are clients enabling users to interact with Ethereum smart contracts, either on their phone or on their desktop. That is all functioning now, and busily powering and even funding dozens of startups.

Under active development by Foundation devs and the community are some new pieces: sharding, faster and cheaper transactions with state channels, off-blockchain file/data storage, real-time signaling, and a decentralized name service.