It really irritates me when people post things on arxiv.org and try to claim that it is something worth reading. Don't get me wrong, I am sure that there are some important ideas in there, but the truth is that it is a non peer reviewed pre-print repository. So, unless it can be backed up with an actual accepted peer reviewed journal then why such the big deal. If it is really so great perhaps we should be reading about it in Science or Nature.