Comment It's Persuasive not pervasive (Score 1) 141
It is the perSUasive not "pervasive" computing lab.
Persuasive tech is about "psychosocially active" computing (and other) technologies, ie. that affect motivation, persuasion etc. The paradigmatic example is "Baby think it over", the doll given to teens to make them think twice about getting pregnant. (There's even a special "crack baby" model I think.)
But in the last couple of years BJ Fogg (the guy behind persuasive tech) has completely focused on web trust, which is a lot less interesting than the original program IMHO.
Pervasive computing, in contrast, is another term (originally IBM:s I think) for Ubiquitous Computing. Something quite different in fact.
www.research.ibm.com/thinkresearch/pervasive.shtml
www.computer.org/pervasive/
Persuasive tech is about "psychosocially active" computing (and other) technologies, ie. that affect motivation, persuasion etc. The paradigmatic example is "Baby think it over", the doll given to teens to make them think twice about getting pregnant. (There's even a special "crack baby" model I think.)
But in the last couple of years BJ Fogg (the guy behind persuasive tech) has completely focused on web trust, which is a lot less interesting than the original program IMHO.
Pervasive computing, in contrast, is another term (originally IBM:s I think) for Ubiquitous Computing. Something quite different in fact.
www.research.ibm.com/thinkresearch/pervasive.shtm
www.computer.org/pervasive/
