Exactly! Studies always seem to suggest that every song downloded illegally is a lost sale, which just isn't true. That is why figures of billions of dollars lost is completely bogus. There are many more variables that I think studies are flat out ignoring. Many people would not buy stuff even if it cost a penny. Many people just want exposure to things that they can't get at any store, and paying to take that risk is too much. Sometimes exposure due to illegal methods leads to discovery and increased sales for that area of interest. There is a large, multi-faceted dynamic taking place and I think any study would be hard pressed to take everything into account. Just remember, not everything is simply black and white.