Haven't seen any quotes from Richmond so I wouldn't get to excited. Store personnel are encouraged to 'think out of the box' regarding alternative revenue streams - esp. those related to exploiting a workforce that is already in place. The signs in the picture were not sourced from corporate... not very flashy is it? For those hoping for a fight, you probably won't see one - they'll just ask the store director to pull the signs. Remember, CC is a major distributor of Hollywood movies, not because they make money on titles but because it brings in customers to buy other stuff. They will not upset their suppliers.