It almost appears as if every vaguely related company out there really wants to experience a VR investment flop of their own, like it is a trophy to put up on your wall. I don't see any compelling reason why "this time" specifically their new VR headset should find an audience outside of the relatively small group that already enthusiastically tested the previously existing ones. I for one have had my 15 minutes of "ok, cool effect, but now let's do something else"-experience with a number of those devices, and I really don't see how the next one could lure me into wearing a headset for any extended period of time. (And no, it is not nausea I experience with VR headsets, I just think they are uncomfortable to wear.)