Submission + - Europeans Spend 575 Million Hours Clicking Cookie Banners Every Year (legiscope.com) 1
exodude writes: A recent study reveals that Europeans spend over 575 million hours each year clicking through cookie consent banners, resulting in an economic loss of €14.35 billion. Consent banners are mandated by the outdated ePrivacy Directive from 2002, that was originally intended to protect user privacy. However, in a lot of cases today, banners are used by small and medium-sized businesses (SMBs) to understand website usage and providing minimal actual privacy benefits.
The cumulated time loss is equivalent to 287,500 full-time employees dedicating their workdays accepting cookie banners every year...
Experts are urging an urgent revision of the ePrivacy Directive to exempt SMBs, thereby alleviating the €14.35 billion burden and reclaiming valuable time for both businesses and users.
The cumulated time loss is equivalent to 287,500 full-time employees dedicating their workdays accepting cookie banners every year...
Experts are urging an urgent revision of the ePrivacy Directive to exempt SMBs, thereby alleviating the €14.35 billion burden and reclaiming valuable time for both businesses and users.