FTFA:

Cingular will allow people to download music to compatible phones for free, although consumers will pay a monthly charge in the range of $15 for the ability to download songs from those services to a portable music player. "

Then you go to their press release and realize that they're not just talking about one monthly fee, but a whole bunch of monthly subscriptions. Napster for $14.95/mo, yahoo! for $11.99/mo, emusicgives you 50 songs free (what kind of songs?), and XM satellite for $8.99 a mo. A full load costs almost as much as your plan...

The one redeeming quality seems to be that it doesn't add cingular DRM on top of Napster and Yahoo DRM - they're willing to share your blood\h\h\h\h\hmoney instead of adding their own tap. As with all DRM services, the scary part seems to be this quote:

"Right now, we're focused on getting people to view mobile music as something that's interesting and exciting. You've got to build a base. Once you do that, there are all sorts of ways to drive revenue from it," says Jim Ryan, vice-president of consumer data services at Cingular.