Face it, businesses do not promote something unless they will make money from it. The stated purpose of the telcos is to charge services of higher value more money. This increases their revenues while providing nothing more of value to the customer. "Ahh" you say, "but they need to provide better service to enable these high value services to work well, and they need more money to invest in the infrastructure!" Well guess what, higher bandwidth in "dumb" pipes costs less to implement than "smart pipes". So the telcos' scheme not only increases revenue, it also increases cost. Both will be born by all of us. A neutral Net is the most economical way to run the Internet that is known at this time. It is important for commerce just neutral phone lines and roadways are. Abandoning Net neutrally will increase the friction of Net commerce as economists would say.

And for the "free" market idealogues, capital intensive infrastructure does poorly when run like a competitive market. Who is going to run two lines down your street? That just doubled the cost of the service to provide a duopoly. Generally the guy with the infrastructure there first wins, the cost of entering an established market is too high for competitors to enter. So in a "free" market, these services naturally gravitate to a monopoly.