Comment A crown lies in the gutter (Score 1) 13
Take absolutely any business.
Add "instant, real support by competent Americans"
Loudly proclaim that your customer service is based on this. Make it a credible promise.
Charge x% more than your competitors.
Congratulations: you have a small, lucrative share of the market cornered. You also have a Moat that is AI resistant.
I only ever contact "customer support" when the company has fucked up and I can accurately explain how and I cannot fix their problem my self.
But Increasingly companies have simply removed any mechanism by which you can contact a human with agency. You are subjected to chatbot humiliation loops until you give up. If they give you phone number, you are on hold, or hung up on, or transferred until you give up.
Latest example: For the last 24 hours, an Azure portal blade that my team uses has been completely non-functional, with a knockout-js error in the Azure portal code.
Their own AI-troubleshooting thing says there is no problem with Azure. [they shipped the org chart, again].
Because we don't have a paid support contract to go with our paid cloud shit, there is no way for me to tell Microsoft there is a problem with the service we buy from them. The AI says there's no problem. Without a paid support contract, there's no "plan B".
(Technically, I can also write a forum post, if I agree to getting data mined and spammed forever. During the signup process, I tried changing my country to Germany, and the automatic opt-in changed to manual opt-in, but the continue button was blocked until I "opted in")
The enshittification is preposterous, and there are a class of people out there who will pay more - sometimes MUCH more - to not be humiliated by incompetence.
Those customers are out there, but where are the companies who want them?
The gutter is filled with thousands of crowns.... waiting for the next king to simply pick one up.