Well firstly they're doing the right thing, aren't they? So the question becomes, "why is this the exception, rather than the rule?" IMHO, the reason why "free-software-based" companies like Redhat will have to do the right thing is that their target market is perfectly willing to boycott (or support) them on the basis of their actions. If Redhat came out and supported Metallica (as a stupid example), how many users would they lose? Redhat are doing things the easy way, listening to the people so as to avoid negative consumer feedback. Hence they have a motive to "do the right thing", without having to be a moral agent. Which is important, as the community should decide moral issues, not corporations. More power to them!