Dude, a little at a time.

I was introduced to linux by a few co-workers. They taught and convinced me, and now I'll do the same to my friends.

These articles make great references when you're trying to teach people about linux. My co-workers often pointed me to a study or news tidbit to prove a point or garner support. Even if I were never to read /. myself, at least those trying to inform me could reference me over to a few choice articles.

It spreads, slowly but surely.

And I'm in the business school. I can make it happen.