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Comment Now if Microsoft could produce marketing like that (Score 1) 243

for their own products maybe they would be more popular. At least this was somewhat creative, unlike their past Scroogled ads. Funny thing is that while Microsoft points the finger of shame at Google they are trying to do the same thing: http://advertising.microsoft.com/international/display-ad-targeting
Google

Submission + - Google bumps up search a notch with Google Nose BETA (google.com)

coastin writes: The folks at Google Labs have launched a new way to search with Google Nose BETA.

The new scentsation in search will have you “Coming to your senses” where you can go beyond type, talk, and touch for a new notation of sensation. Get acquainted with Your internet sommelier, expertly curated Knowledge Panels pair images, descriptions, and aromas. Take a whiff of the Google Aromabase — 15M+ scentibytes. Don't ask, don't smell! For when you're wary of your query — SafeSearch included.

What’s that smell? Google Nose BETA leverages new and existing technologies to offer the sharpest olfactory experience available with, Street Sense (vehicles have inhaled and indexed millions of atmospheric miles), Android Ambient Odor Detection (collects smells via the world's most sensible mobile operating system) SMELLCD 1.8+ (high-resolution compatible for precise and controlled odors)

Comment Direct Democracy (Score 1) 226

This Swiss have just about got this figured out. It is called Direct Democracy: http://www.swissinfo.ch/eng/specials/switzerland_for_the_record/world_records/The_Swiss_vote_more_than_any_other_country.html?cid=8483932 Several years ago I was visiting a friend in Sion Switzerland, when he excused himself for a few minutes saying that he had to vote on an important issue. He then turned on the TV where the representative for that district was speaking, picked up his home land-line phone, dialed several numbers and after just a couple of minutes he hung up. He explained that big insurance companies wanted to pass a law mandating that all vehicles be outfitted with a monitoring device that would record the drivers driving habits. As we watched the vote total shown on the TV, the representative explained that although there were vastly more cars on the roads than in the 1950s the safety of drivers had increased greatly and that the mandate was not justified. The public vote overwhelmingly defeated the new law and the representative cast his vote in favor of his constitutes. From what I witnessed that day, it seems like a Direct Democracy works very well in most cases.

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