"15 percent of heavy gamers are 'unlikely' to play a game that utilizes in-game ads, but one-third said they are 'likely' to play games with ads, while 52 percent said it makes no difference. Also among heavy gamers, 17 percent said..."

Headline is inaccurate, the survey exclusively targets fat gamers... which is to say, oh... uh all of them, so nevermind.