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Comment arctic monkeys (Score 1) 391

From my understanding, the arctic monkeys played a bunch of shows, and got a cult following of sorts. Some of their fans started bootlegging the shows and sharing them so successfully that there would be sing alongs to the choruses of "yet-to-be-released" songs.

If you believe the hype, they didn't set up their myspace page, people posted it on their behalf.

If you believe all of this, then the grassroots movement is alive and well in the UK.

Or else it could just be a form of "guerilla marketing". Either way, the band, and their manager(s) get paid.

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