An anonymous reader writes:
After almost a year as an invite-only app, Bluesky is now open to the public. Funded by Twitter co-founder Jack Dorsey, Bluesky is one of the more promising micro-blogging platforms that could provide an alternative to Elon Musk’s X. Before opening to the public, the platform had about 3 million sign-ups. Now that anyone can join, the young platform faces a challenge: How can it meaningfully stand up to Threads’ 130 million monthly active users, or even Mastodon’s 1.8 million?
Bluesky looks and functions like Twitter at the outset, but the platform stands out because of what lies under the hood. The company began as a project inside of Twitter that sought to build a decentralized infrastructure called the AT Protocol for social networking. As a decentralized platform, Bluesky’s code is completely open source, which gives people outside of the company transparency into what is being built and how. Developers can even write their own code on top of the AT Protocol, so they can create anything from a custom algorithm to an entirely new social platform.
“What decentralization gets you is the ability to try multiple things in parallel, and so you’re not bottlenecking change on one organization,” Bluesky CEO Jay Graber told TechCrunch. “The way we built Bluesky actually lets anyone insert a change into the product.” This setup gives users more agency to control and curate their social media experience. On a centralized platform like Instagram, for example, users have revolted against algorithm changes that they dislike, but there’s not much they can do to revert or improve upon an undesired app update.
