I live in Seattle where we get access to Amazon Fresh, the Amazon grocery delivery service and would it would be my guess they will be testing our their own product lines out here first. And I will be surprised if Amazon food products will sell at all. I've lived with maybe a dozen people and known a bunch of other people who have used this service. And the bulk of the stuff people buy are stuff they know, namely products by their brand names, because that's what they know they like, and what to search for. People who are not worried about price (Amazon Fresh rarely has stuff on sale, doesn't have coupons, and no card/point system) are not going to buy low quality products that will not be much cheaper then brand name items. Amazon Fresh is always much more expensive then local chains in general, so if you're buying from Fresh, you're not going to buy off brand chicken (oh it's $.50 cheaper then brand name, but $1.50 more in your local chain).