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Comment Look at this from the standpoint of an investor (Score 1) 475

Google said "Trust us, investors: We're going to continue giving away Search for free and figure out how to monetize it later. But trust us, you'll get rich!"

... and they were right! This gave Google a lot of credibility when they said "Trust us, investors: We're going to continue giving away YouTube for free and figure out how to monetize it later. But trust us, you'll get rich!"

... except they were wrong. YouTube costs Google investors more money than it returns with no signs that dynamic will shift. In fact, it's probably getting worse over time: Google loses money on every YouTube visit; increasing market share or total visits just makes the investor loses worse.

So Google must do something to turn YouTube profitable or their credibility with investors to "Give away free for now and monetize later" will be shot.

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