Submission + - Advertising to Digital Video Recorders
bill_kress writes: According to Reuters, television studios are finally trying to target DVR viewers:
http://today.reuters.com/news/articlenews.aspx?typ e=technologyNews&storyid=2006-09-15T151459Z_01_L15 517211_RTRUKOC_0_US-MEDIA-FX-PVR.xml&WTmodLoc=News Art-R2-Today-11
The effort, however, seems rather backwards — They are extending the same exact image across the entire 30 second commercial so that TIVO Viewers will be forced to view at least one frame. Wouldn't it be better to add value to the viewing experience instead?
I don't know how many TV shows use the "Vanity Card" (I only know of one); this is an entire screen of generally interesting text shown for less than a second at the end of every "Two and a half Men" episode (http://www.chucklorre.com/). My wife and I alwyas rewind and pause the page to read it because it's new, different and interesting.
My advice to TV studios/advertising producers.
If you really want your spot to be seen by TIVO viewers, buy a 10-15 second spot instead of 30 and use the extra money to produce a decent graphic novel. In 10 seconds you should get as many full screen pages of content as you could ever want (300 frames if my fps math is correct — can that be right?). Either place your adds in the storyline or have them stand alone in sidebars or on their own pages. Across the top or bottom, the entire time, have a banner show a URL so non-tivo viewers can go to the web and get the same content.
Why hasn't anyone tried this?
http://today.reuters.com/news/articlenews.aspx?ty
The effort, however, seems rather backwards — They are extending the same exact image across the entire 30 second commercial so that TIVO Viewers will be forced to view at least one frame. Wouldn't it be better to add value to the viewing experience instead?
I don't know how many TV shows use the "Vanity Card" (I only know of one); this is an entire screen of generally interesting text shown for less than a second at the end of every "Two and a half Men" episode (http://www.chucklorre.com/). My wife and I alwyas rewind and pause the page to read it because it's new, different and interesting.
My advice to TV studios/advertising producers.
If you really want your spot to be seen by TIVO viewers, buy a 10-15 second spot instead of 30 and use the extra money to produce a decent graphic novel. In 10 seconds you should get as many full screen pages of content as you could ever want (300 frames if my fps math is correct — can that be right?). Either place your adds in the storyline or have them stand alone in sidebars or on their own pages. Across the top or bottom, the entire time, have a banner show a URL so non-tivo viewers can go to the web and get the same content.
Why hasn't anyone tried this?
