As the guy above said, when you first open this program, it appears to be a very normal p2p program, like kazaa and ares. The ability to create your own 'torrents' is what will really set this service apart. Some of the downsides of the other p2p applications (including bittorrent apps) was the inability of the layman user to contribute and share things new and unique. I personally think you will see this take off VERY quickly, and will be the next level of p2p. Lets see how this turns out.