The people that are using that amount of bandwidth for the most part don't care if the companies want to charge more while still allowing them to continue using the service how they please. Thats not the freakin' problem, the problem is when they say it's unlimited but then secretly block/throttle someones traffic instead of just telling them they are breaking a rule and making them pay more. Why are these companies so scared to just be upfront with people who want to download this much???