Did you even go to college? First its the seventh most trafficked site on the net. Second, the name is a reference to college books of freshmen faces that many give out -- aka face books.
I use both myspace and facebook and facebook is by far better and actually has a use for people in college. facebook is our phone directory, meeting place and bulletin board.
when you meet someone, its no longer "whats your phone number." thats been replaced with "are you on facebook." by knowing their name only, you get all their information.
Also, say you need to ask that person you sit next to in class a question but don't know their name... you can search through the school's classes and find their profile. you can also stalk hot girls too.
you may like myspace but to say that facebook is unheard of --- that is a gross understatement. your problem is that you're just out of the demographic.