Studios are always looking to save a buck or two. If the program looks like Adobe Premiere or Avid MCXpress, or even an EditBox, why not use it? PC technology today facilitates high-powered video work. I'm personally excited since I am a student in production/editing, and I can finally get my hands on some software that'll work on my Sparc at home. I can't possibly see this replacing the Avid or the EditBox any time soon, but if the Gimp was able to convert people from Photoshop, maybe that will be true with Premiere.

I can't wait to give this a test run, and I'm glad that production houses are already making use of it.