If the store is the one paying for the space, then why would the store spend it's own money stocking an item they don't get a cut for?
This precisely the issue.. there is no difference really it costs apple shelf space in their store. They store, serve , maintain and have teams that review submitted software, there is an incurred cost to apple for epic putting in their little marketplace. Fortnite’s entire monetisation strategy is to give the game away for free and then sell items inside the app in a way that excludes the store from _ever_ taking a cut. A court effectively ordered Walmart to keep stocking coke , after deciding to end the relationship, and incur costs for serving hundreds of millions of people after coke gave them means to pay cheaper without Walmart taking a cut. Coke effectively got given permanent costly shelf space and the right to independently sell its products without the store taking a cut. It’s on little mini mart inside a minimart that doesn’t pay rent.
The time spent on any item of the agenda [of a finance committee] will be in inverse proportion to the sum involved. -- C.N. Parkinson