Submission + - Music execs think DRM slows the marketplace
MacGod writes: "From BBC News comes a story about a Jupiter Research survey conducted before Steve Job's anti-DRM essay, indicating that most music industry execs see DRM-free music as a way to expand the sales on digital tracks. To summarise: 54% of music execs think the current DRM is too restrictive and 62% think selling unencumbered music would be a way to boost sales. Even limiting the survey to the record labels themselves, 48% believe this. Yet, many also believe it's not going to happen without significant governmental intervention-even though most insiders think DRM is harmful, the labels are keen to stick with it.
Is this yet another sign of the typical media industry "head in the sand, refuse to change" approach, or might we be seeing the early stages or some actual change? After all, admitting you have a problem is the first step to fixing it."
Is this yet another sign of the typical media industry "head in the sand, refuse to change" approach, or might we be seeing the early stages or some actual change? After all, admitting you have a problem is the first step to fixing it."
