Comment Re:Bad law... (Score 5, Interesting) 232
Look at 4:43. It is a perfect example of how I would design intentional bias.
Its a freeze frame with the apple logo and the text slowly imposed. "New, Useful, not obvious to one skilled in the field.".
The text frames the apple logo making part of the natural scan of the eyes. The word "one" hangs above the logo.
The Apple logo is the brightest item in image and placed at rule-of-thirds-intersection. No other image detail competes with the logo i.e. no human eyes, no coffee logo, no bag logo, no logo in the t-shirt, no logos in the background etc. Its form is clear despite the filter blurring out other features of the image.
Before and after the freeze-frame, the logo is shown and the direction of the inventor's gaze is always towards the apple logo.
A disgraceful infommercial.