I just don't see the point of making the promotion flash for a few frames and that's it. Why make it DVR exclusive? If the purpose is to make people who don't normally watch commercials watch, they aren't hitting the right target of people. People without DVR's can ignore commercials just as well as people with them do - they can leave the room to get food, go do some random small chore, etc.

Plus, even if you don't actually try to get the code with your TiVo, there are many many ways to get it - like look at this thread for the 6 people that have posted it, ask a friend, etc. etc. If you really want a $.99 sandwich, you can get it in other ways.

I'm not completely against KFC and what they are doing, I just think it's done in the wrong way. What's wrong with just putting the word normally? I also know that another point is to create brand recognition, which they seem to be doing quite nicely (despite all the website problems they've been having with age and whatnot).