Apple is pushing people in so many directions that someday soon they will find out the answer to this question. Do the apps being on iPhone give Apple power or does Apple owning the iPhone give them power over the apps? In the early days of the iPhone it struggled as simply an iPod with a ton of bugs and lacking features other smartphones had. The creativity of app developers started to create value on the iPhone. Apple's walled garden, on the other hand, has provided app developers a safe place where they are guaranteed to make money on the customers who sign up. But something has to give. I hope it's that Microsoft or Google catch up enough that their offerings become more enticing. Every day Apple becomes more and more demanding of controlling revenue streams is a day they dig their future grave.