
Submission + - Malls track shoppers' cell phones on Black Friday (cnn.com) 2
While the data that's collected is anonymous, it can follow shoppers' paths from store to store.
The goal is for stores to answer questions
While U.S. malls have long tracked how crowds move throughout their stores, this is the first time they've used cell phones.
But obtaining that information comes with privacy concerns..."
Seen on Blue's News."