"Never attribute to malice that which can be adequately explained by stupidity." - I really doubt they planned on designing crappy DRM so that they can remove it and gain the good will of the fans.
I think it's much more likely a bunch of execs thinking they can do whatever they want and "those desperate suckers will buy it anyway".
This *IS* EA... the company that plans to start selling game demo's calling them "Pre-Downloadable Content" couldn't it be malicious stupidity? maybe stupid malice? Dont forget the rest of that quote you are using " Never attribute to malice that which can be adequately explained by stupidity, but don't rule out malice." The PR arm of a mega-corperation can often be perfectly happy being both mean and dumb in equal parts.
Documentation is the castor oil of programming. Managers know it must be good because the programmers hate it so much.