Microsoft, have set bizarre profit goals and divisions are doing everything they can to meet them. The Xbox division (which handles all gaming for Microsoft) has a 30% profit target, for example, which means they are both squeezing customers extremely hard with price increases, and shutting down development
Many companies have the option of milking away customer goodwill and future R&D in order to have short-term profits, but eventually the truth has to come out. I suspect MS are playing AI Market Share Chicken with the other Big AI co's, as none wants to be the first to raise a white flag because then the investment spoils go to the others.
I otherwise wouldn't care, it would be their own problem, but the bursting of the bubble likely will take the entire economy with it.